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Developed retail product packaging, in store signage, POP displays, product lifestyle imagery and 360 Product Photography. Developed dielines based on product specifications and dimensions when one was not originally available. Developed every element needed per packaging or display, including photography, photo manipulated lifestyle imagery with action shots of in-use products and rendered mock ups.
Worked with multiple buying, marketing and product development teams to meet all demands per brand. Strategized and directed the look and feel based on style guide and brand requirements. Communicated with brand directors through the approval process.
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